December 3rd, 2009 
admin Baby Boomers are entering retirement in accelerating numbers. Presently, approximately one third of adults in the U.S. (over age 21), is a Baby Boomer, and every day, 10,000 more people reach their fiftieth birthdays. But they consider this period of their lives to be ‘Middle’ Age – not ‘Old’ Age. Baby Boomers tend to look ten years younger than their chronological ages, they are stronger and healthier than previous groups at the same age, and consequently, they are going to stay energetic for many years.
As a group, Boomers tend to play hard, try hard and spend a lot – and this trend is probably going to persevere into retirement (the ‘Me Generation’ is at it again). Approximately 80% envisage that they will have to work (either full or part time) past their 65th birthdays ; however , when they play – they are likely to push on to play hard and spend hard, just like always.
So how will they want to spend all this leisure time?
* They will never cease to show interest in things like luxury travel and holiday deals at preferred hotels and resorts around the world.
* Boomers are heavily committed, even obsessed, with fitness and health, so things like spas, gyms, active sports, etc . Also will be very sought after.
* Their sentimental tendencies will continue to popularize music and entertainment 50s and 60s style.
* They are also committed to being lifelong learners and will actively pursue a variety of academic and learning experiences, whether significant ones (like graduate school and complicated degrees, or launching their own companies) or more informal such as those related to pastimes and other interests.
* Most Boomers are grandparents, and heavily committed to their roles as grandparents. Consequently, they will spend lots of time with their grandkids.
* Plenty will be retiring ‘in place,’ instead of relocating to the Sunbelt or other traditional retirement venues. Consequently, they’ll spend lots of time and energy upgrading their homes – in techniques that make life simpler and more comfortable on a regular basis.
In general, Boomers are highly galvanized to fill their retirement years with engaging and exciting activities that may help in keeping them young and allow them to express their gifts and gifts, socialize with loved ones, or travel to glamorous destinations around the world.
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