December 18th, 2009 
admin Baby Boomers have a long history of impacting American life and society, and now, as they prepare to retire, we can expect them to have an equally big impact on “retirement” itself.
The following six things are likely to describe the way Boomers live out their retirements:
1) Time Freedom
People are living longer these days than in previous years, which means that their retirements will also last longer.
Boomers, now aged 50, expect to live another 35 years.
2) Personal Growth & Development
For years, Baby Boomers have been known as the “Me Generation” and their earlier “selfish” lifestyles have changed into a desire for personal growth, as defined by Abraham Maslow.
Many will go back to school and earn an advanced degree.
Others will finally take the plunge and start their own businesses, or pursue some other job or career that they’ve always dreamed of doing.
3) Leisure Activities
With all this time to fill, Boomers will actively pursue a variety of leisure-time activities, from travel to sports to home entertainment games and systems.
4) Active Consumers
Just because they’re growing older, doesn’t mean that the Baby Boomers will stop spending money for the things they like – they control more than half the U.S. discretionary income and spend $2 trillion annually.
5) Search for the “Fountain of Health”
It’s true that Boomers want to look young, but even more importantly, they want to “feel” young. They are passionate about health and fitness and will do whatever they can to stay healthy and fit.
6) Culture of Social Isolationism
Although they intend to remain actively involved in the world, when it comes to their social life, they tend to stick closer to home and spend their time with small groups of people they know well – such as immediate and extended family.
If you’re one of those people wanting to start your own business, consider starting an affiliate or other online business.
Be aware, however, that their training is frequently limited to teaching you only about their product(s). Unfortunately, you’ll need more knowledge than that.
One very good place to start gaining the broader internet marketing training that you’ll need is to enroll in the personal and expert-led Online Success for Beginners course. (Not just for beginners!)
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